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Platform
Consumer research, it should be so simple
Want to get highly credible consumer insights fast? You've come to the right place!
GWI's consumer research platform provides you with solid, reliable data to help you make confident business decisions and win in the marketplace.
Audience
Precisely target your ideal audience
Want to know what tennis-loving vegan teens expect from a brand? Or how eco-conscious millennials make their purchasing decisions? Find out through more thanA quarter of a million.Profiling points (covering interests, attitudes, buying habits, etc.) make it easy to build your ideal target audience and create marketing campaigns that really move people.
- Quickly target audiences - find the exact audience you need by searching or browsing.
- View sample size in real time - get a clear picture of the actual number of respondents
- One-Click Assumption Validation - Quickly validate your audience's assumptions with Instant Insights!
Charts
Graphical presentation of insights at a glance
Our charts are designed to be simple and intuitive to help you gain insights quickly and simplify complex consumer data with clear visualization tools that everyone on your team can easily understand.
- Create customized charts - easily compare multiple audience groups
- Apply pre-built audience-to-issue charts to quickly uncover key insights
- Select market-specific data - in-depth analysis of target regions, from continents to countries
Dashboards
Telling Moving Stories with Data Dashboards
Give your data more value with powerful dashboards that easily reveal market trends. Gain key insights into your target audience and turn your data into compelling business stories.
- Create personalized dashboards - accurately present the data you need, save it and share it with the entire team.
- Use pre-built dashboards - flexible and perfectly tailored to your objectives
- Add charts and text - create clear, easy-to-understand audience analysis reports.
Crosstabs
Cross-analysis to dig deeper into the data value
Gain insights into your audience through multi-dimensional cross-tabulation analysis. Whether you're segmenting markets, overlaying data, or comparing groups, the cross-tabulation feature helps you explore consumer behavior and preferences in greater depth.
- Create personalized dashboards - accurately present the data you need, save it and share it with the entire team.
- Use pre-built dashboards - flexible and perfectly tailored to your objectives
- Add charts and text - create clear, easy-to-understand audience analysis reports.
Get to know GWI Spark, your AI insights assistant 👋
Embrace the future of market research! GWI Spark is our AI consumer insights assistant that is easy to use, just ask questions and it will provide you with real-time insights based on real survey data from nearly a million consumers. Inspire creativity, win more business opportunities, and dramatically increase ROI.
What else can GWI do for you?
Make your advertising more accurate
Based on consumer behavioral insights, we can precisely target advertising to maximize the value of every budget.
Add points to your proposal with data insights
Focusing on what matters most to potential customer audiences, data-driven insights win trust and make collaboration easy.
Creating content that people love
Want to know what consumers really want? GWI has the answers to help you easily increase the relevance and impact of your content.
Frequently Asked Questions
How does GWI's consumer research platform differ from other tools?
GWI's platform is designed to be simple to use and powerful enough to help you quickly understand any audience. With the latest consumer insights, you can precisely customize your research and get actionable data anytime, anywhere.
Can I customize my target audience on the GWI platform?
Of course you can! You can use over 250,000 profiling points (covering interests, behaviors, and demographics) to build dedicated audiences. The platform also offers pre-built GWI audiences and team sharing audiences to meet diverse needs.
What insights can I gain through GWI's charts and dashboards?
You can create customized charts to compare different audience segments and analyze specific markets in depth. Dashboards help you integrate key insights and create clear data narratives with ease.
How does GWI handle data segmentation and cross-analysis?
With the cross-tabulation feature, you can analyze massive amounts of data and view multiple data points side-by-side, easily exploring relationships between variables to gain deeper insights.
What if my audience is too small?
We offer a variety of solutions, such as expanding market segments, to help you increase your audience size and ensure that your research results are representative.
Word of Mouth
Technology is in our DNA, but customer success is at the core. We have a love of cutting-edge technology in our bones, but if we can't create value for our customers, it's all just talk. That's why we've built a platform that's practical and easy to use, and that's why we've received so much praise and recognition from our users.
The platform provides a whole new dimension of insight into our proposals, and it's extremely efficient to get a deeper understanding of our target audience in a matter of minutes!
GWI's interface design is very user-friendly and easy to operate, which is a far cry from other complicated and difficult to use tools!
Our team is passionate about the platform because of its flexibility in handling data and helping us dive deeper into audience insights.
