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In the hotly contested "price war" in the catering industry, how toGet a precise picture of competitor price dynamics,Real-time optimization of pricing strategyThe company has become a key player in the growth of the business.
The strategic pricing department of a well-known restaurant chain had been relying on traditional manual methods to collect competitor data, resulting in inefficiency and delayed decision-making. It was not until the introduction of Domo Business Intelligence Platform Afterwards, they are able to get the money through the AI-Driven Data Automation and Intelligent AnalyticsIn addition, the company has realized a leapfrog transformation from "human tactics" to "intelligent decision-making".
The core functions of the department areMonitoring mainstream takeout and group-buying platforms such as Meituan and JitterbugIt establishes a three-dimensional pricing model of "time-scene-promotion", which provides the basis for new product pricing, package combinations and discount strategies.
However, the primitive approach of "manual inspection + Excel registration" in the past has revealed a number of problems:
Difficulty in data collection: Staff need to browse the promotions of competitor stores one by one, manually take screenshots and record the package name, price, combination, discount and expiration date into Excel, which is extremely time-consuming to collect data in a single day;
Inefficient analysisExcel often lags when processing tens of thousands of data items and relies on static formulas, requiring new data to be added to rebuild logic and insights based on experience and intuition;
Poor CollaborationCatering pricing strategy involves multi-departmental coordination, and traditional reports can only be distributed in the form of screenshots, with information lagging behind and no interaction, resulting in inefficient departmental communication.
The head of the department confessed, "We are like 'data movers', 80% of our time is spent on repetitive labor, and very little time is really spent on analysis."
Domo's AI Agent AI has become the key to the transformation of catering pricing. The team only needs to upload the screenshot of the competing products to the platform, and the AI can automatically recognize the text, numbers and table contents in the picture, and intelligently extract the core fields such as package name, price, combination, discount, expiry date, etc. The AI will also be able to recognize the price of the product and the price of the product, as well as the price of the product.Generate analyzable structured data sets directlyThe
Efficiency gains: The daily data collection time has been shortened from four hours to 30 minutes;
Accuracy Improvement: Data accuracy improved from 75% to 98%;
Automatic Error AlertThe system can automatically detect abnormalities, such as negative prices or discounts exceeding 100%, effectively reducing the cost of manual review.
Domo's automated ETL (Extract-Transform-Load) feature puts an end to Excel's "formula hell". Teams only need to set up the data cleansing and integration process at the beginning, and then every time new data is uploaded, the system will automatically perform the processing and update the report in real time, without having to manually modify formulas or rebuild reports.
Dynamic AnalysisThrough interactive dashboards, teams can filter product (e.g., burgers, beverages) prices by ingredient, time of day, discounts, and other dimensions, gaining insight into the pricing logic of competing products and realizing data-driven decision-making.
Domo breaks down information silos and enables strategic pricing, marketing, sales and operations departments to work together efficiently:
Real-time sharing: Team members can access the dashboard directly with permissions, and utilize the chart annotation and Buzz messaging features for real-time discussions;
Cross-Departmental Integration: Synchronize market and operational data to Domo, pricing strategy adjustments can be assessed in real time for impact on supply chain and customer flow, improving communication efficiency by 60%.
Significantly improved efficiency of chart linkage: Multi-dimensional drilling and dynamic filtering to help quickly locate price-sensitive areas;
Zero-code operation, easy to startThe analytical models are built by the business people themselves, without IT support;
Data Collaboration Integration: Integrate multi-departmental information and insights to drive deeper synergies between pricing strategy, marketing and operations;
AI Intelligence Insights: Automatically recognizes unstructured data and quickly extracts key information hidden in the picture.
In the era of "price implosion" in the restaurant industry, theDomo puts "smart brains" into strategic pricing departments with AI and automation technology.The
From data collection to decision making, from isolated operations to teamwork, Domo is helping more restaurant brands upgrade their "price wars" to "value wars" and realize long-term and sustainable revenue growth.
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