Search
Free Trial

Hongke's latest articles

HongKe

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

[Rainbow Solution] Strategic Pricing for Food & Beverage: The End of the "Manual Pricing" Era

Highlights

In the hotly contested "price war" in the catering industry, how toGet a precise picture of competitor price dynamics,Real-time optimization of pricing strategyThe company has become a key player in the growth of the business.

The strategic pricing department of a well-known restaurant chain had been relying on traditional manual methods to collect competitor data, resulting in inefficiency and delayed decision-making. It was not until the introduction of Domo Business Intelligence Platform Afterwards, they are able to get the money through the AI-Driven Data Automation and Intelligent AnalyticsIn addition, the company has realized a leapfrog transformation from "human tactics" to "intelligent decision-making".

First, the pain of the traditional model: time-consuming, inefficient, error-prone

The core functions of the department areMonitoring mainstream takeout and group-buying platforms such as Meituan and JitterbugIt establishes a three-dimensional pricing model of "time-scene-promotion", which provides the basis for new product pricing, package combinations and discount strategies.

However, the primitive approach of "manual inspection + Excel registration" in the past has revealed a number of problems:

  • Difficulty in data collection: Staff need to browse the promotions of competitor stores one by one, manually take screenshots and record the package name, price, combination, discount and expiration date into Excel, which is extremely time-consuming to collect data in a single day;

  • Inefficient analysisExcel often lags when processing tens of thousands of data items and relies on static formulas, requiring new data to be added to rebuild logic and insights based on experience and intuition;

  • Poor CollaborationCatering pricing strategy involves multi-departmental coordination, and traditional reports can only be distributed in the form of screenshots, with information lagging behind and no interaction, resulting in inefficient departmental communication.

The head of the department confessed, "We are like 'data movers', 80% of our time is spent on repetitive labor, and very little time is really spent on analysis."

Domo breaks the game: AI + automation, freeing hands and improving efficiency.

Transform unstructured data into structured assets in seconds

Domo's AI Agent AI has become the key to the transformation of catering pricing. The team only needs to upload the screenshot of the competing products to the platform, and the AI can automatically recognize the text, numbers and table contents in the picture, and intelligently extract the core fields such as package name, price, combination, discount, expiry date, etc. The AI will also be able to recognize the price of the product and the price of the product, as well as the price of the product.Generate analyzable structured data sets directlyThe

  • Efficiency gains: The daily data collection time has been shortened from four hours to 30 minutes;

  • Accuracy Improvement: Data accuracy improved from 75% to 98%;

  • Automatic Error AlertThe system can automatically detect abnormalities, such as negative prices or discounts exceeding 100%, effectively reducing the cost of manual review.

ETL Automation Pipeline: "Build it once, use it for a long time

Domo's automated ETL (Extract-Transform-Load) feature puts an end to Excel's "formula hell". Teams only need to set up the data cleansing and integration process at the beginning, and then every time new data is uploaded, the system will automatically perform the processing and update the report in real time, without having to manually modify formulas or rebuild reports.

  • Dynamic AnalysisThrough interactive dashboards, teams can filter product (e.g., burgers, beverages) prices by ingredient, time of day, discounts, and other dimensions, gaining insight into the pricing logic of competing products and realizing data-driven decision-making.

Zero Barrier to Collaboration and Sharing, More Efficient Across Departments

Domo breaks down information silos and enables strategic pricing, marketing, sales and operations departments to work together efficiently:

  • Real-time sharing: Team members can access the dashboard directly with permissions, and utilize the chart annotation and Buzz messaging features for real-time discussions;

  • Cross-Departmental Integration: Synchronize market and operational data to Domo, pricing strategy adjustments can be assessed in real time for impact on supply chain and customer flow, improving communication efficiency by 60%.

Domo's Positioning: The "Intelligent Pricing Think Tank" for the Restaurant Industry

  • Significantly improved efficiency of chart linkage: Multi-dimensional drilling and dynamic filtering to help quickly locate price-sensitive areas;

  • Zero-code operation, easy to startThe analytical models are built by the business people themselves, without IT support;

  • Data Collaboration Integration: Integrate multi-departmental information and insights to drive deeper synergies between pricing strategy, marketing and operations;

  • AI Intelligence Insights: Automatically recognizes unstructured data and quickly extracts key information hidden in the picture.

In the era of "price implosion" in the restaurant industry, theDomo puts "smart brains" into strategic pricing departments with AI and automation technology.The
From data collection to decision making, from isolated operations to teamwork, Domo is helping more restaurant brands upgrade their "price wars" to "value wars" and realize long-term and sustainable revenue growth.

Go to DOMO Product Page

Other Articles
Hongke Case

HongKeys Solution] How to land CRA compliance? Network security engineer perspective to bring you to understand the logic of compliance and ONEKEY security and compliance platform value.

With the EU's Cyber Resilience Act (CRA) coming into force, product security and supply chain transparency have become mandatory requirements for companies entering the European market, with the CRA requiring manufacturers to establish security mechanisms throughout the entire product lifecycle and to provide SBOM, vulnerability management, and evidence of compliance. With the gradual implementation of the EU Cyber Resilience Act (CRA), product security and supply chain transparency has become a mandatory requirement for enterprises to enter the European market, and the CRA requires manufacturers to establish a security mechanism throughout the product lifecycle and provide SBOM, vulnerability management, and evidence of compliance. The ONEKEY Safety and Compliance Platform helps enterprises to quickly complete compliance diagnosis and vulnerability management, and establish a traceable and verifiable product safety and compliance system.

Read more
HongKeTechnology March 11, 2026
Hongke Case

Hongke Solution] Making Compliance Training a "Quantifiable Line of Defense": Using KnowBe4 to Connect the Safety Awareness + Compliance Training Chain

In the context of digital transformation and increasing regulatory requirements, it is often difficult for enterprises to truly reduce human risk if they still manage compliance training and information security awareness training separately, KnowBe4 establishes a closed-loop management model of "test, train, retest, and data feedback" through simulated phishing tests, security awareness training, and the Compliance Plus compliance training library. Enterprises can integrate compliance courses and safety training into end-to-end training governance, and establish a quantifiable, traceable and auditable compliance training system.

Read more
HongKeTechnology March 11, 2026
Hongke Case

From 60% to 5%: How Anglo-Eastern built a network security defense in a year's time

Anglo-Eastern Ship Management is a global ship management company managing more than 750 vessels. Faced with more than 32,000 seafarers around the world and the ever-increasing risk of cyberattacks, the company deployed the KnowBe4 HRM+ security awareness training platform to implement continuous employee cybersecurity education and simulated phishing tests. In just one year, the susceptibility rate to phishing attacks dropped from 60% to 5%, the training completion rate exceeded 90%, and employees proactively reported about 200 suspicious emails per day.

Read more
HongKeTechnology March 11, 2026
close menu icon

Contact Hongke to help you solve your problems.

Let's have a chat