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Marketing Specialist
Marketing Specialist
About the role:
The Marketing Specialist manages and optimizes the company’s website and digital channels, executes SEO/SEM strategies to boost traffic, and organizes both online and offline marketing campaigns. This role analyzes market trends and works closely with sales to support business goals.
What You’ll Do:
- Responsible for the construction and maintenance of the company’s website, ensuring accurate content, timely updates, optimizing user experience, and increasing website traffic and conversion rates.
- Increase the website’s search engine ranking and add targeted traffic through SEO, SEM, and other means.
- Responsible for the operation and continuous optimization of various marketing channels such as websites, social media, etc.
- Plan and organize various online and offline marketing activities to attract more attention and inquiries from enterprise customers.
- Monitor market dynamics and competitor situations, analyze user needs, and provide guidance for marketing activities.
- Work closely with the sales team, understand market demand and customer feedback, provide support, and assist in achieving sales goals.
What You’ll Need:
- Bachelor’s degree holder or above in marketing, social media, information technology or related disciplines.
- Familiarity with online marketing tools and techniques, coupled with a robust ability in data analysis.
- Web page building experience is preferred
- Excellent communication skills and a strong spirit of teamwork, capable of effectively collaborating with various departments and cultural backgrounds to accomplish project tasks.
- Good command in written and spoken English, Cantonese, and Mandarin.
