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Marketing Specialist

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Marketing Specialist
About the role.
The Marketing Specialist manages and optimizes the company's website and digital channels, executes SEO/SEM strategies to boost traffic, and organizes both online and offline marketing campaigns. The Marketing Specialist manages and optimizes the company's website and digital channels, executes SEO/SEM strategies to boost traffic , and organizes both online and offline marketing campaigns. This role analyzes market trends and works closely with sales to support business goals.
What You'll Do.
  • Responsible for the construction and maintenance of the company's website, ensuring accurate content, timely updates, optimizing user Responsible for the construction and maintenance of the company's website, ensuring accurate content, timely updates, optimizing user experience, and increasing website traffic and conversion rates.
  • Increase the website's search engine ranking and add targeted traffic through SEO, SEM, and other means.
  • Responsible for the operation and continuous optimization of various marketing channels such as websites, social media, etc.
  • Plan and organize various online and offline marketing activities to attract more attention and inquiries from enterprise customers.
  • Monitor market dynamics and competitor situations, analyze user needs, and provide guidance for marketing activities.
  • Work closely with the sales team, understand market demand and customer feedback, provide support, and assist in achieving sales goals.
What You'll Need.
  • Bachelor's degree holder or above in marketing, social media, information technology or related disciplines.
  • Familiarity with online marketing tools and techniques, coupled with a robust ability in data analysis.
  • Web page building experience is preferred
  • Excellent communication skills and a strong spirit of teamwork, capable of effectively collaborating with various departments and cultural backgrounds to accomplish project tasks. Excellent communication skills and a strong spirit of teamwork, capable of effectively collaborating with various departments and cultural backgrounds to accomplish project tasks.
  • Good command in written and spoken English, Cantonese, and Mandarin.
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